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Phase 1 · The Essentials · from $300/mo

Reach the businesses that need you, through the form they actually read.

FormReach is outbound lead generation for businesses that sell to other businesses. You tell us who your customer is: the trade, the size, the area. Then we introduce you to them through the contact form on their own website, in your words, one at a time. It lands in the inbox a business owner actually checks, because it is the inbox they put on their site to be contacted on.

No card to startStraight answer, same day
You pick
Who hears from you

Trade, company size, city, radius. We build the list to your customer profile and you approve it before anything is sent.

Read
Not filtered

A contact form goes to a monitored inbox by design. It is the address the business chose to be reached on.

Your words
Not a template blast

One message, written with you, sent one business at a time at a human pace. Replies come straight back to you.

The problem

Your best customers are businesses, and there is no ad you can buy that reaches only them.

If you sell to other businesses, the usual channels fight you. Ads charge you for every plumber, student and competitor who clicks the same keyword. Cold email lands in a spam folder or a filter you never see, sent to an address you guessed from a pattern. LinkedIn wants a connection request accepted before you are allowed to say anything at all. Meanwhile every one of those businesses is sitting behind a contact form they published on purpose, monitored by someone whose job is to read it, waiting for exactly this kind of message, and almost nobody uses it, because doing it at any scale by hand is a full-time job.

What is actually included

Your pitch, in the contact form of every business that might buy.

A target list built to your customer profile

You describe who actually buys from you: the trade, the headcount, the city or the radius. We build the list, and you see it and approve it before a single message goes out.

Your introduction, written with you

One message in your voice, saying who you are and what you do for a business like theirs. We write the first draft, you sign it off, and nothing is sent until you have.

Sent one at a time, at a human pace

Each business gets its own submission through its own form, paced out rather than fired off in a block. Volume is set to what your inbox can actually answer.

Replies land with you directly

Interested businesses reply to your address, not ours. You own the conversation and the relationship from the first message.

Opt-out honoured permanently, automatically

Every message carries a one-click opt-out link. Anyone who uses it is blocklisted for good, across every campaign, and is never contacted again by us or by anyone else we send for.

A monthly report of what was sent and what came back

How many businesses were contacted, which lists performed, what replied. Plain enough to decide next month from.

Pricing

One plan. One price.

Every other line on this page is spent getting a stranger to come and find you. This is the one that goes and finds them: the businesses that buy what you sell, contacted through the form on their own website.

Running more than one service? Text us the combination and we will price it together instead of adding the list prices up.

The guarantee

Top 3 and money in, or every penny back.

Not impressions. Not reach. Not a dashboard full of numbers that never turned into a job. Two things you can hold me to, in a document we both sign before you pay anything, and if I miss either one you pick what happens next.

And on every other plan we sell: 100% satisfaction, or you do not pay for the month. Not happy with any month on any plan and it is refunded, no proof and no exit interview. How that works

What you get
Top 3 on the map In the Google Maps 3-pack for your service, in your town. The exact search terms and the exact town are named in writing before I start, so at day 91 there is nothing to argue about.
Money in the door A ranking you cannot bank is not a result. The phone has to ring with work you can actually take, at prices you actually charge. That half is written into the same document.
If I miss, you choose
Every penny back Every dollar you have paid me, back. Not a partial credit, not a discount on the next quarter, not a voucher. The money returns to your account.
Or I work for free I keep working at no charge until you get there. Which of the two happens is your decision, not mine, and you make it at day 91 with the numbers in front of you.
Questions

FormReach · B2B Lead Generation, answered.

Any business whose customer is another business. Wholesalers, contractors who subcontract, commercial cleaners, IT and security firms, staffing, equipment suppliers, agencies. If a good week for you is five new commercial accounts rather than fifty consumers, this is the channel.

The address. Cold email goes to a mailbox you guessed at, through spam filters built to stop exactly what you are doing. A contact form goes to the inbox the business published for the purpose and staffed to read. Deliverability is not the fight it is with email, and you are not burning your own sending domain to do it.

Yes, and you approve the list before it runs. You can also hand us a list of your own, and you can exclude anyone you like: existing clients, a competitor, a company you would rather not hear from.

Every message we send carries an opt-out link. One click blocklists that website permanently, and the blocklist is checked before every send from then on, on every campaign we run for anyone. We would rather lose a prospect than keep contacting someone who has said no.

Enough to keep your reply volume answerable, which for most clients is a few hundred a month rather than thousands. Sending more than you can follow up is how you waste a list you would otherwise reuse.

The first campaign usually takes a week to build and approve, and replies arrive through the weeks that follow rather than all at once, because it is sent at a steady pace on purpose. Judge it on a month, not on a day.

Keep going

FormReach · B2B Lead Generation works better with these.

Start here

Find out where you actually rank. Free.

I run your business through the map grid from 15 points around your town and send back exactly what your customers see, plus who is above you, and which of them is there by breaking the rules.

  • Genuinely free.No card, no trial that starts billing, no 40-minute pitch.
  • The actual grid, not a score.Fifteen real rank checks you can hand to anyone and have them verified.
  • And what I would do first.Even when the honest answer is the cheapest thing on the price list, or nothing at all.
I reply the same dayMon to Fri, 9am to 6pm PT

No card, no contract, no drip sequence. One real reply from one real person, usually the same day.